Desirly journal
Practical guides for ambitious UK businesses
Website speed & development
Why Website Speed Matters and How to Measure It
Learn why a slow website quietly costs you visitors and enquiries, how to run a fair website speed test, and which results to act on first.
4 November 2026 · 5 min read
Business documents
Are Electronic Signatures Legal in the UK? A Plain-English Guide
A plain-English guide to electronic signatures and UK law: what counts as an e-signature, the legislation behind it, and the documents that still need...
· 7 min read
PDF & documents
How to Compress a PDF Without Making It Unreadable
Why PDFs get so big, how to compress a PDF safely for email and upload forms, and how to choose between lossless clean-up and stronger compression wit...
· 6 min read
SEO & AEO
SEO for Small UK Businesses: A No-Nonsense Starting Plan
A practical, step-by-step SEO plan for small UK businesses, covering the setup, keywords, page improvements, local search and simple habits that matte...
· 5 min read
Marketplaces
Setting Up an Amazon UK Seller Account: A Checklist Before You Start
A practical checklist of the documents, decisions and business basics to prepare before you open an Amazon UK seller account, so verification and your...
· 5 min read
PDF & documents
How to Sign a PDF Online for Free (and When an E-Signature Is Enough)
How to sign a PDF online for free by drawing, typing or uploading your signature, plus a plain guide to when an electronic signature is enough and whe...
· 7 min read
PDF & documents
How to Merge, Split and Reorder PDF Pages for Free
How to merge PDF files into one, split a long PDF into separate files and reorder or delete pages for free, with a checklist to run before you send th...
· 6 min read
Dropshipping & profit
VAT for UK Dropshippers: What Changes When You Register
Understand when a UK dropshipper needs to register for VAT, what changes to your prices, margins and paperwork once you do, and how to plan for it bef...
· 5 min read
SEO & AEO
What Is AEO (Answer Engine Optimisation) and Why It Matters
Learn what answer engine optimisation (AEO) is, how it differs from traditional SEO, and the practical steps that make your content easier for AI assi...
· 5 min read
Images & web performance
How to Compress Images Without Losing Quality
What "without losing quality" really means, when to use lossless or lossy compression, and a simple workflow for smaller JPG and PNG files that still...
· 6 min read
PDF & documents
How to Convert PDF to Word Without Losing Your Work
How to turn a PDF into an editable Word document without losing content: check what kind of PDF you have, pick the right method, fix common problems a...
· 7 min read
Free tools
80+ Free Online Tools for Sellers, Marketers and Website Owners
A guided tour of Desirly's 80+ free online tools, grouped by job, with practical workflows for pricing products, preparing listings, improving pages a...
· 5 min read
Dropshipping & profit
How Much Should You Spend on Ads per Sale? Setting a Sensible Ad Rate
Work out the most you can afford to spend on ads per sale, turn it into an ad rate or target ROAS, and check whether a campaign can realistically hit...
· 4 min read